Sugar and Leather
Products
Capabilities we use to deliver better outcomes — clear tools, not hype.
Capability
Rooted In The Town
A local-first content and community framework that captures what makes your business feel real in the neighborhood.
Who it’s for
Main-street businesses that want consistent local visibility without constant ad spend.
How it supports marketing work
Provides a repeatable format for local stories, partner highlights, and community engagement.
Limitations
It does not replace paid ads or PR campaigns, and it is not a full rebrand.
Content system
A repeatable weekly system for turning business updates into posts, stories, and short-form content.
Brand voice guidelines
A practical guide that keeps every post, response, and landing page consistent with how you want to sound.